Experimentation

Are you failing enough?

The process of creating software, compared to other manufacturing processes, is a little bit special. One unique property of a software product is that it can be changed easily and (relatively) cheaply.

Over in the physical world, changing a product is not so easy. Supply chains, inventory, machinery, whole factories, who knows what’s involved that is either difficult to change quickly and/or prohibitively expensive to change.

So what about this failing more often? Well if you have the ability to quickly change your software product, you can also run A LOT of experiments!